Yamaha Blue Fest Begins in Kathmandu, FZS FI New Gen Debuts
Yamaha Nepal, through its authorised distributor MAW Group, has commenced the Yamaha Blue Fest from today at Bhrikutimandap in Kathmandu, bringing together customers, dealers, and motorcycle enthusiasts on a single platform.
Positioned as more than a routine sales event, the Blue Fest is structured as an experiential gathering aimed at strengthening engagement between the brand and its user base.
The event was inaugurated by MAW Group Chairman Vishnu Kumar Agarwal, alongside brand ambassador Anoop Bikram Shahi.
A key highlight of the opening day was the debut of the all-new Yamaha FZS FI New Gen. Yamaha positions the FZ-S Fi just below the FZ-S Fi Hybrid in its lineup, with a price tag of Rs 4,34,900. Mechanically, it remains unchanged from the outgoing model.
The launch marks the latest update to Yamaha’s long-running FZ series in Nepal, a lineup that has maintained a consistent presence in the commuter motorcycle segment.
Alongside the product unveiling, the Blue Fest also includes an exchange-focused setup, where multiple recon partners are offering valuation services for used motorcycles.
Financing options are being facilitated on-site, with extended EMI plans and event-linked benefits available during the fest period.
The event is expected to run over multiple days, combining product showcases, customer interaction, and transactional activities within a single format.
